1970’s
Abu Auf started selling dried fruits and nuts in bulk and wholesale.
Our Story
Founded in 2010, Abu Auf is the brainchild of 3 specialty food retailing industry veterans: Mr. Ahmed, Mohamed and Ayman Auf.
With over 60 years of combined experience, Abu Auf became one of the largest specialty food retailers in Egypt, offering premium specialty coffee, nuts & dates, and a wide variety of snacks. The company takes pride in being one of the top 3 Turkish coffee brands in Egypt with continuous expansion in the coffee category.
In 2022, while continuing to expand our leading footprint in the snacking segment, Abu Auf became an official part of a regional game-changer, Agthia Group, one of the region’s largest holding food & beverage companies. Our commitment to quality and innovation has driven our rapid growth with over 300 stores across Egypt and UAE.
The Journey of Abu Auf's Success
1980’s
Abu Auf expanded its portfolio, introducing more products and ingredients to the market.
1990’s
Abu Auf opened logistic centers in Cairo and Alexandria
2000
Abu Auf introduced premium dates to the Egyptian market
2010
The brand was introduced under the name “Abu Auf” and our first premium store was opened in Al Merghany.
2018
Abu Auf expanded its product range and introduced a healthy range of different products to the market.
2019
Abu Auf launched his website and gained more recognition.
2021
Abu Auf launched its own mobile application, which provided easier access to its customers and a smoother shopping experience.
Abu Auf's Values
Honesty and Integrity
Our business is built on a foundation of honesty and integrity, ensuring that every product and interaction is trustworthy and transparent. Our commitment drives us to consistently deliver the highest quality in everything we do.
Trust and loyalty
Trust and loyalty are the cornerstones of our business. We strive to foster lasting relationships with our customers, partners, and Abu Auf’s team taking every feedback into consideration to continuously exceed expectations and uphold the integrity of our brand.
Responsibility of Leadership in Our Industry
As leaders in our industry, we embrace the responsibility that comes with it. We are committed to making thoughtful choices to serve the well-being of our customers, and the sustainability of the environment.
Our Team is Family
We believe in the power of a close-knit team. At Abu Auf, each member is valued, supported and encouraged to grow. Together, we cultivate a supportive work environment, aiming to operate efficiently and deliver the best quality and service.
Mission and Vision
Our Vision:
To become #1 consumer choice for Turkish coffee and healthier snack options in specialized retail stores across the region.
Our Mission:
Provide top -tier coffee and healthier snack range, expanding our reach through continuous innovation and strategic partnerships. We prioritize customer satisfaction by offering a wide range of products both offline and online, while maintaining unwavering commitment powered by an agile and passionate team.
Abu Auf Now
With over 300+ branches across Egypt, including Abu Auf’s premium retail stores, kiosks and consignment stores inside Carrefour, Metro, Panda, Oscar, Seoudi Hypermarket & many more; Abu Auf is your go-to destination for premium products. You can also enjoy our Turkish coffee in 55 fuel stations across Cairo.
Our commitment to quality has led to partnerships with renowned establishments such as St. Regis, Four Seasons, and EgyptAir, where our products have been a staple for over a decade.
